Now that we understand how the bounce rate is calculated in Google Analytics 4, you may. Once you have the metric in place, you can add it to any report including the top landing pages report. A bounce rate is the percentage of website or app visitors who view one page or one piece of content and then leave the site. This is particularly important on mobile devices where the screen size is smaller. It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is also a great way to understand how relevant your page is to the search queries that it is ranking for. So when you stop a visitor from bouncing, you can also increase your conversion rate. Exit rates, in general, depend on pageviews and not on the number of people leaving the said page. In Report data section of the right panel, click Metrics. - Defining a strategic project roadmap based on a long term strategy. The bounce rate you see in Google Analytics pays no attention to the amount of time a visitor spends on your. Step 4: Calculate Bounce Rate. Bounce rates are calculated by dividing the number of one-page visits by the total number of visits to the site. Definition: Bounce rate is the number of visitors who left your site without visiting any other pages on the site. 41% to 55% is ok. Calculated and advanced calculated (or derived) metrics are custom metrics that you can create from existing metrics. Here’s another illustration of why bounce rate can be so meaningless: If you’re a solo entrepreneur with a one-page website, you are, by definition, going to have an extremely high bounce rate – like 100%. t () and s. 1. 6 comments: Having a high bounce rate can mean three things: 1. Bounce rate measures the number of people who arrive at your website or landing page, do not take action, and then leave. If more than 30 minutes lapse between hits, a new visit begins. The amount of time that elapsed between these. e. Campaign: Can refer to:What is web analytics. CPC – Cost per Clicks is the cost that you pay for each click. In Google Analytics Universal (UA), bounce rate was defined as the percentage of single-page sessions without interaction with the page. Needless to say, the ultimate goal is to always. Now that we understand how the bounce rate is calculated in Google Analytics 4, you may wonder what the. Next, let’s take a look at what’s the difference between hard bounces and soft bounces. Research. and keep your bounce rate low, is to take steps to ensure that. The ‘Time spent on page’ dimension records the amount of time a visitor spent on the page. The A/B testing tool s used here can include quantitative website analytics tools such as Google Analytics, Omniture, Mixpanel, etc. g. 4. For you to determine what works for you, you need to know what you want people to get from your site. You can use this metric to understand which dimension items have the highest bounce rate, or to see. Your bounce rate is calculated by taking the number of one-page visits to your site and dividing it by the total page entries or sessions. Click on " Sessions over time " under " Acquisition ". Definition: Email Bounce Rate. So, take that session number and divide it by the total sessions, and you get the bounce rate. So this bounce rate is approximately 37%. Solution design document: Also known as a solution design reference, or SDR. But learning how to leverage it to move the needles is a better one. In GA4 bounce rate is the percentage of sessions that are not ‘engaged’. Bounce rate. 68%. The definition of a “good” bounce rate based on page type and traffic source is also subjective. Internal links are also beneficial since they aid Google in better understanding and ranking your website. Why it matters: Understanding your install type split will help you determine your app’s halo effect and. a low hourly rate of pay; interest rates; charge an amount of money that is asked for goods or services:. This number is expressed as a percentage. To track the bounce rate, you’ll need a tool like Google Analytics to determine which sources of website traffic connect to which bounce rates. That last line deserves a little more attention: triggering a single request to the Analytics server. Create Easy to Read Content. Service Sites – 10% to 30%. 80% of all internet users own a smartphone. 2. Most companies look to have a bounce rate between 25-percent and 45-percent, while others are okay with less than 55-percent. As I just described, my goal when looking at Bounce Rates is to be able to tell my peers how visitors are bouncing off key pages based upon both the page and the segment. Công thức tính tỷ lệ Bounce Rate của 1 trang web. Email Bounce Rate is the percentage of emails sent which weren’t delivered. com Bounce Rate = (Single-Page Sessions / Total Number of Sessions) ×100. For mobile devices specifically, it’s 51% (remember that results also vary depending on the device). For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Definition. Bounce rate metric in a segment. In Universal Analytics, Bounce rate is the percentage of all sessions on your site in which users viewed only one page and triggered only one request to the Analytics server. You can track their user journey and path through your site so you can see what they’re interested in and when they left. 3. Define bounce off. Exit Rate is the rate at which people leave your site, period, each of which has a different page that completes their visit. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Monitor delivery by watching response rates, email opens and bounce rates. Mailchimp bounce reports. But this is completely meaningless, because what constitutes a good bounce rate varies by: industry. A bounce rate is a metric used by webmasters to measure how often visitors to a website "bounce" back to the search engine results page after visiting one page on a site without clicking through to another page on the same site. Omniture, WebTrends, CoreMetrics, VisualSciences, Google Analytics or whatever else you have. 56% of people unsubscribe from emails due to content that’s no. Most software that you use tells you the bounce rate directly, but you can also calculate it using the following formula: Bounce rate = Number of bounced users / Total number of users. That last line deserves a little more attention: triggering a single request to the Analytics server. Email Bounce Rate: How to Manage Soft & Hard Email Bounces for Better Performance While most people think of bounce rates in terms of website analytics, email bounce rates are a thing, too. A well-designed website with intuitive navigation, clear calls-to. We are using Audience Manager and Omniture. They allow you as marketers, product managers and analysts to ask questions of the data without having to change your. It has to be neutralized as much as possible. 25% – 55% for B2B websites. If your site’s overall bounce rate is high, it’s likely that there’s at least one page that is suffering the most. Bounce Rate is understood as the percentage of visitors who visit a landing page on your site and leave it without performing any action like filling a form, clicking on a link, browsing, or purchasing a product. Simply put, bounce rate is the percentage of visitors who leave your site without performing a desired action, which can be anything from clicking away to another webpage, watching a video, or selecting to “read more. The bounce rate is less than the exit rate because three sessions started with Page Y and only the single-page session led to a bounce. For example, if you are in the retail industry and run an eCommerce site, the range of 40 – 60% may be acceptable for you. Compare this hit with the timestamp of the next hit in the visit. Select the report you want to customize. In its most basic sense, a bounce rate represents the percentage of visitors who enter the site and then leave, as opposed to staying on the site and interacting with it in a meaningful way (more on site interaction and bounce rate later in the guide). In this scenario, your bounce rate would be 50%. The Bounce Rate Definition. e. In Universal Analytics, given its definition, bounce rate also has a secondary purpose as a debugging metric. GA4 Automigration – What you NEED to know February 28, 2023. Definition of Bounce Rate in GA4. BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online. Bounce rate is calculated as visits to a single page divided by entries or the total number of people who have come to the website through that landing page. 12 hours of activity: If a user consistently fires image requests without any 30-minute gaps for. Bounce rate measures the number of people who arrive at your website or landing page, do not take action, and then leave. Sorted by: 1. 65% – 90% for. The google analytics bounce rate is single-page sessions divided by all the page sessions. Due to the common misconceptions around what bounce rate actually means and it’s overall impact, marketers often measure bounce rate the wrong way, not fully attributing engagement on the. Soft bounces are measured in ecommerce email marketing campaigns, indicating addresses which are still usable but currently unavailable. 43%: Email: 29. According to HubSpot, the average bounce rate for most websites is anywhere from 26% to 70%. Inserting a clear call to action (CTA) on the content page can of course help you optimize the bounce rate on the website. The main goal of looking at bounce rates is to determine whether your site (and specific pages on your site) is meeting the needs of visitors. These are business metrics that help you determine whether a website variation is more successful than the control version. Google Analytics measures bounce rate as the percentage of visitors who view a page in our website, then leave the website. Bounce rates over 70% could be a problem. Bounce RateBounce Rate The percentage of visitors with a single page view. Definition. It’s often discussed in conjunction with bounce rate, time on page, and similar metrics and collecting this data is a good idea. Overall, a bounce rate is triggered by a lack of site appeal – or “stickiness” – and should be reduced to as low as possible. Create the Timer trigger as follows: Add a new trigger and select timer as the event type. Bounce Rate only applies to landing or entrance pages. There are countless factors. As such, the AMO dimensions can be used to break down both the AMO metrics provided by this integration as well as any data captured downstream by the visitor (visits, visitors, page views, bounce rate, orders, revenue, custom events, etc). The bounce rate is either the percentage of users who never went beyond a single page or spent fifteen minutes or less on the site. A high exit rate, on the other hand, suggests that users are giving up on that. To understand why most visitors leave your web pages, you need to dive deeper into what’s happening on your web pages and know your visitors’ behaviors. In Universal Analytics, given its definition, bounce rate also has a secondary purpose. It can. A good Bounce Rate depends on the type of website and the goals of the website. In this article, you’ll learn: In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. brand credibility. The first half of this sentence is technically incorrect because the bounce rate is actually the percentage of single interaction visits. For example, the Days of Week dimension is composed of the following dimension items: Sunday, Monday, Tuesday, Wednesday. Here, total entrance visits for a web page refer to the number of visitors who arrive on the website through this webpage. For example, by inserting the sentence "read more" to direct visitors to open the page in its entirety. Maybe others did not find the information they were looking for on the page and left. When looking at the industry's benchmark, the bounce rate differs widely. The use of permission-based double opt-in forms is considered a best practice. 68%. Each time a person spends more than the set time on your website, their engagement score will increase. g. There’s nothing inviting to engage with. you then create a segment where your 'previous page' prop/evar does. Search visibility. Common wisdom has it that the lower your bounce rate the more engaging. Hi There, We have a Mobile Site and Omniture shows a Bounce Rate of approx. The same is not necessarily true for a high bounce rate. It’s a common metric tracked by Google Analytics, Omniture, Chartbeat, and dozens of other analytics packages. Generally speaking, for any marketing effort to be successful, you should target an average email bounce rate of less than 2%. Te = Total entrance visits. Orthostatic hypotension is defined as a decrease in blood pressure of 20 mm Hg or more systolic or 10 mm Hg or more diastolic within three minutes of standing from the supine position or on. 25% – 55% for B2B websites. XES Standard Definition. Then you can add this metric to the pages report and switch to the trended view (you will see the same. The best place to access the bounce. Before doing anything, save the report as a. Note that there are countless reasons. Click Metrics, then Add Metric, and then choose Bounce Rate. Google Analytics, for example, uses the following formula to calculate the exit rate on a page: Single page exit rate = Number of page exits / Number of page views. For example, if 100 people visit your site and 10 of them only visit one page, then your bounce rate would be 10%. Business-to-business (B2B) websites have average bounce rates between 25 and 55 percent. Every digital analytics platform and product analytics solution has some form of built-in bounce rate metric, but how a single-page visit is defined differs across sites, companies, and. Entries can occur only once per visit. 1. 3. The bounce rate is 50 percent. How to decrease bounce rates on your blog. This metric counts the number of visits where the Page dimension item contained only a single unique value for the entire visit. The most common definition of conversion rate is (# conversions) / (# visitors or users). Content Sites – 40% to 60%. When someone loads your page and immediately exits, this is a textbook example of a “bounce. Bouncing emails are email delivery failure notifications. Adobe Analytics: Different in naming across Google Analytics (user) & Adobe (visitor). Lead Generation – 30% to 50%. Current data suggests that bounce rates for e-commerce stores tend to be around 45%. CTR = (click/impressions)*100%. Visitors have found the information that they were looking for. Go to Audience Overview -> click on Bounce Rate. => Here is the data they gathered on bounce rates; 25% or lower- something is. Google, ever so careful about metrical nuances, puts it this way : “Bounce Rate is the percentage of single-page visits (i. About bounce rate A bounce is a single-page session on your site. A critical difference between bounce rates and exit. Optimized Landing Pages Lift the Lid on Conversion Potential. Reports & Analytics: Click Analytics > Reports, open an existing report and click the Segments icon in the left. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended. To reduce the bounce rate of your site, you have to first understand what is causing it to rise. The ideal rate ranges from 26% to 40%. Sumber: Seobility Wiki. Blogs and dictionaries, on the other hand, can expect typical bounce rates ranging from 65 to 90 percent. See Create a solution design document in the Implement user guide. 53% of mobile users leave websites after 3 seconds. A good bounce rate is around 40% or lower, while a bounce rate of 60% or higher may be an indication that you need to evaluate your page content and make it more helpful and engaging for users. 4. Reduce Your Bounce Rate With OptinMonster Today! BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →. You follow the row across and see that Bing is delivering a 75% Bounce Rate. But bounce rate and time on page differ from dwell time because they do not indicate whether the user returned to the SERP. (156 ÷ 80,000) x 100 = 0. Here are some best practices while sharing bounce rate data within Adobe Analytics or if you are looking for calculation bounce rate formula in Omniture by leveraging bounces, single access. Usually, this means they return to the SERP. [Disambiguation: If you are looking for the bounce rate which applies to websites/webpages, please go here]Here are 12 tips that you can use to reduce the bounce rate and bring it down to acceptable levels. Bounce Rate (by traffic source) Traffic source: Bounce rate: Direct: 69. English: w>bounce off vt always separate to bounce something off something etw von etw abprallen lassen;. Bounce rate is the percentage of sessions where the user loads a webpage and immediately exits without performing any action. It’s calculated by dividing the number of single-page sessions by total sessions. The most common parameters are medium, source, campaign, term, content. To do this, firstly, we should create segment on Omniture. So what should we use? Good question (yeah, asking questions is good), I suggest using SiteCatalyst as its Single Access visit is closer to definition of a bounced visit by WAA : -For a bounced visit, the entry. Internal linking your content together is not only great for SEO, but it’s also one of the best ways to reduce bounce rate while increasing pageviews. Standard Metrics Revisited: #3: Bounce Rate. Include internal hyperlinks. In this comprehensive discussion, we will delve deep into the concept of Bounce Rate, exploring its definition. hard bounce definition. Savvy marketers know the importance of segmentation and agree with these statistics: Segmented campaigns can lead to a 760% increase in revenue (DMA). Definition: In email marketing, a soft bounce is an email which is temporarily undeliverable, usually because of some problem on the recipient's side. Exit Rate definition Exit rates are the percent exits from a page, regardless of whether the user viewed any other pages. By the very definition of a single-page website there is no "next page," which means these sites will always have a 100% bounce rate unless additional interactions are tracked. 1. Bounce rate is a direct inverse to GA4’s Engagement rate. Scroll down and click on " Edit Columns ". Why Conversion Rate Shouldn’t Be Your #1 Goal. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. For the more experienced of you, it is when. The Definition of Bounce Rate and Exit Rate Let’s start with some definitions. Another study by Custommedialabs divided average bounce rates by types of websites: 20% – 45% for e-commerce and retail websites. Visit #2: 3 pages viewed, user ID 456. It could be a long loading time, a confusing or off-putting design, or a mismatch between the page and the ad or search query that brought the user to your site. Bounce Rate: The Layman’s Definition. In other words, it represents the percentage of visitors who “bounce” off the website. In contrast, an exit occurs any time a user clicks out of a webpage, regardless of whether it was the only page they explored on the website. A visit starts when the user first arrives on your site. I just searched and noticed that Bounce Rate = Bounces divided by Entries. The duration index calculates the percentage of a visitor’s sessions that exceed a set time. To find the bounce reports, head over to the campaign reports page. For example, if you have an informational article that answers a specific question, and the primary source of traffic to the page is from organic search, the bounce rate of the page could be as high as 90%. (156 ÷ 80,000) x 100 = 0. According to Google Analytics, bounce rate measures the. It is estimated that 53% of Internet users leave a website if it takes more than 3 seconds to load. exit rate. 00 Percentage of New Visitors - 00:00:00 Percentage of New Visitors - 100. Bounce rate refers to the percentage of users who land on a page and then leave without taking any action. “I came, I puked, I left. Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky. Anything above a 2% bounce rate for your email campaign is worthy of your attention. The ‘Bounce rate’ metric shows the ratio of visits that contained exactly one hit compared to the number of visits on that page. Bounce rate is a digital marketing metric measuring the percentage of single-page sessions. To view bounce rate in GA4 reports: From the left menu, select Reports . Standard Metrics Revisited: #3: Bounce Rate. g. Hypotheses Definition 10. Bounce Rate vs. * Bounce rate o Tasa de rebote: La métrica más sexy 13 junio 2010 1 comentario En un post de Avinash Kaushik se habla de la tasa de rebote como la métrica más sexy, entendiendo como más sexy que la información resultante de esta métrica desencadena varias acciones que podemos llevar a cabo para mejorar el ratio de conversión de. I believe a “bounce” is when a searcher uses Google to find your site via specific keyword. By definition, the Bounce Rate is the percentage of users who, once they arrive on a site, leave it after viewing a single page (known as the landing page). Here are some of the main causes of a hard bounce: Non-existent email address: The recipient may have deleted the email account or may not have provided a real email address. Speed up the loading time of your pages. A landing page’s core purpose is to direct a user toward a call to action to. Bounce rate: the number of emails that don’t get delivered; List growth rate & unsubscribe rate: the rate at which your email list is growing or shrinking;. 69%: Search:. Bounce: A visit that consists of a single hit. If you have issues with high bounce rates on your site, you can try to set up some custom events. Google’s definition of bounce rate, as seen in Google Analytics, is the percentage of visitors to your site that are only a single pageview. For example, if a visitor lands on a page and then leaves without clicking any links or buttons, that would be considered a bounce. One of the buzzwords frequently mentioned in digital marketing is time on site or session duration. How Exactly is Bounce Rate in Google Analytics Calculated. R b = Bounce rate. ;. But it shouldn’t be your #1 goal. Just like Page Y, the exit rate of Page Z is 50% because four sessions included Page Z, and two sessions exited from Page Z. Many different variables determine what a “good” bounce rate is. A “bounce” is when a visitor only views one page and then leaves without viewing any other pages on the website. Ontology-based data access (OBDA) (Calvanese et al. Making text easier to read is a matter of:The hypothesis should have a user verbiage and not a feature verbiage. 5%. There is nowhere but that one page for people to go. The percentage of single-page session (i. Learning curve. Several factors can influence bounce rates. It is a simple measure of whether your content engages those who land on the page. 40%) and obviously not accurate. Simple landing pages (with one call to action such as add to cart) I've seen. Bounce rate is the percentage of sessions where the user loads a webpage and immediately exits without performing any action. CTR (Click though rate) – It is the number of Clicks generated per impression of a banner ad. 70 to 80% is considered poor. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics. They didn’t click on links or view more pages, ultimately damaging the site conversion rates. When a person visits your site and then exits the page without clicking on the menu, product, blog post or any other link on the page, then that is considered a bounce. Navigation should be easy and effortless for visitors. The average email bounce rate for MailerLite. Exit rates, in general, depend on pageviews and not on the number of people leaving the said page. Not intuitive. Bounce rate. A high bounce rate suggests that your site’s content, user experience, page design, or copywriting need improvement. The definition of bounce rate is the percentage of a web page's total visits, with the visitor leaving, or clicking the back button without taking an action, such as clicking on a call to action (CTA), visiting a second page, or filling out a form in a certain time period. It can reduce website bounce rates. ”. There are three ways to look at it: Page level Bounce Rate: Total number of bounces on a page (in a particular date range) divided by the total number of entrances (first pageview hit) on the page. Internal links are also beneficial since they aid Google in better understanding and ranking your website. Bounce rate. The ‘Marketing channel’ dimension functions identically to the ‘Last touch channel’ dimension. A bounce rate that is mistakenly reported might be caused by duplicate code, improperly integrated. Picture a user that visits your site, gets the information they need on the first page, and spend four or five minutes. Good content helps fix that and ensures a healthy mix of interactive. Calculation: ga:bounces / ga:sessions. type of page. I should point something out: The term “Conversion Rate Optimization” is kind of misleading. Comparison between Google Analytics and Omniture Site . Tv = Total single-page visits. It is a percentage of total visits. This means that 37% of all website visitors leave without any further. Making text easier to read is a matter of: The hypothesis should have a user verbiage and not a feature verbiage. Question about bounce rates, perhaps worth discussing on your site some day: wondering about the effect on bounce rates for pages set as browser's default homepages, eg a university homepage: if, say, 1000 uni. A Soft Bounce is a term used in email marketing to notify a sender that their email was. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely. Bounce Rate. The State of Digital Commerce. Be sure to test and improve your page load time to make sure the problem doesn’t stem from there. OptinMonster’s gamified campaigns are a great way to recapture wandering attention. It’s calculated by dividing the number of single-page sessions by. The Page views metric shows the number of times a given dimension item (dimension value) was defined or persisted (i. 30% – 55% for lead generation websites. Step 1: Analyze your traffic. People who spend time interacting with videos, updates. Research. The total number of website visitors = 1,035. ”. 30 to 50% is good. User engagement represents the actions the user takes after experiencing or interacting with the website, product, or application. Give the page clear structure. They don't click on anything else or visit a second page on. An unnaturally high or low bounce rate (think 100% or 0%) can tell you that there is an issue with your GA tag implementation. There are hundreds (I kid you not) of clickstream tools, I recommend you keep your life on the straight and narrow and pick one, just one (!), of these three tools: ~ Yahoo! Web Analytics. You’ve been put on a blocklist. We want to create bounce rate trait on Audience manager. But they all mean different things. where, Rb = Bounce Rate. 00%. Sometimes also referred to as SERP visibility, it’s the SEO version of one of. ) In web analytics, the percentage of visitors who leave after viewing a single page. Well, according to Google's original definition of actual bounce rate is, "A bounce is a single-page session on your site. Visitors may bounce by performing any of the following actions. Bounce Rate – Definition. Bounce rate refers to the number of people who leave a page without performing any action, like clicking a link, completing a purchase, or visiting a second page. Many people confuse dwell time’s meaning with bounce rate and time on page. Bounce rate, as it's calculated in Universal Analytics, is a reasonable measure of site engagement, but it. R b = T v / T e. Picture a user that visits your site, gets the information they need on the first page, and spend four or five minutes. Moreover, the average bounce rate for a B2B website is 56%, while the average bounce rate for a B2C website is 45%. Google is the market leader in web analytics and the fact that Google Analytics is free to use makes it especially appealing to small businesses. The definition of Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. tl () call) are not counted as a Bounce. Your audience doesn’t match the purpose of the page, as they won’t engage with your page. An excellent eCommerce bounce rate is an indicator that your buyer is not drawn towards the content of your website. Keyword #3 and #4 seem to directly contradict each other. Learning about the differences between bounce rate vs. Bounce Rates. Gunther CW, Verbeek E. Experts recommend that the bounce rate for e-commerce websites be below 45% on average to be considered good. Shopify analytics provides custom reports for e. 1. The Top 4 Ways to Lower. As discussed before, bounce rate cannot accurately determine user engagement because it does not factor in time spent on page. A soft bounce could be due to issues like: Too many people have marked your emails as spam. Make Text Content Easy to Read. 10. e. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking purposes. Google Analytics uses the latter as its definition for a simple reason. Making this more complicated, bounce rate is now tied to a new metric in Google Analytics 4 called engagement rate. See full list on mgid. According to a study by Wolfgang Digital, the average bounce rate for ecommerce websites is around 45. Definition: The percentage of your total emails sent that could not be delivered to the recipient's inbox. A visitor "bounces" away and leaves your site after only viewing a single page. Bounce rate is single-page sessions divided by all sessions, or the. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i. Bounce rate is an internet marketing term that refers to the percentage of visitors to a website who enter and then leave (“bounce”). Your visitors expect the page to load in two seconds or. First, we should define the word “bounce” in SEO terms. Main Takeaway Tip: This typically is the most hidden scope in both platforms, but. sessions in which the person left your site from the entrance page without interacting with the page).